Posts about search visibility for businesses in Cumbria — how Google ranks local websites, how AI-powered search is changing what gets found, and what to do about both.
SEO is the work of helping search engines understand and rank your website. AEO is the newer half of the job: structuring content so AI-generated answers can extract and cite it. The two overlap heavily, and most of what we write here sits in the practical middle ground — page structure, metadata, internal linking, Google Business Profile, schema, and the unglamorous technical details that quietly decide whether a page gets found.
This category also carries the site diary: a month-by-month record of taking 1418.co.uk from zero search visibility toward page one of Google, with real Search Console and Analytics data in every update. The flat months get reported alongside the good ones. If a tactic did nothing, we say so.
Everything here is written for business owners, not SEO professionals. If you would rather have someone do the work than read about it, the SEO and AEO services page covers what that involves.
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